I recently saw a question on an Active Campaign Facebook group on how to make an automation that is triggered every two weeks.
Let’s say that you have a webinar that you want to promote every 2 weeks. Here’s how to make an automation that will run on repeat every other Monday.
Wait until the day of the week is Monday and the time is 9AM.
Send email 1 about the webinar this Thursday.
Wait for 1 day.
Send email 2 about the webinar this Thursday.
Wait for 7 days
Go to the beginning again (which waits for the following Monday)
Some Notes About The Automation
The wait for 7 days could be more days but not less. Here’s why…
Monday is day 0. Tuesday is day 1. If you wait 7 days after the Tuesday email it would put you to NEXT Tuesday (the off week) and then start over which waits until Monday at 9AM again. That would be 3rd Monday effectively skipping the off week.
Hope that makes sense.